Tuesday 30 May 2023
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Implementing Agile in Marketing

Practical Project Management

Implementing Agile in Marketing


Bill Cushard, the director of marketing at ServiceRocket, joined Practical Project management to discuss implementing Agile in Marketing and much more. Bill is also the author of a great book titled “The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence.” 


Specifically, we discuss the following with Bill in this episode:

  1. (2:30) Bill, give us a little background, why were you looking for a new and different way to get approach your work in Marketing at ServiceRocket?
  2.  (3:53) Many people are aware that Agile is used in software development, why is agile not just for software developers?
  3. (10:54) What led you to choose an agile methodology?
  4.  (14:34) This can often be the most difficult challenge of implementing anything new? How should people get stared implementing Agile?
  5. (17:49) What advice do you have in terms of how to choose software to facilitate Agile?
  6. (21:44) What are some mistakes to avoid in implementing Agile?

Rapid Fire Round  

We ask these same questions to all of our guests.

  • (26:43) What is the single best piece of project management advice you’ve ever received?
  • (27:42) What is your most valuable project management resource?

About Bill Cushard

Bill Cushard is the director of marketing at ServiceRocket helping organizations adopt software through training, implementations, support, and software applications. Bill is the host of Helping Sells Radio, a B2B customer success podcast, and has written three books, including The Art of Agile Marketing: A Practical Roadmap for Implementing Kanban and Scrum in Jira and Confluence.

Check out ServiceRocket and connect with Bill on Twitter and LinkedIN!

Joe Lavelle
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JOE LAVELLE is a Healthcare Management and Technology Consultant with a record of successfully meeting the business and technology challenges of diverse organizations including health plans, health delivery networks, and health care companies for 25 years. Joe worked his way up through Cap Gemini and Andersen Consulting to the partner/VP level of at First Consulting Group, Technology Solutions Group and Santa Rosa Consulting. After running his own company, Results First Consulting, for 12 years Joe Co-Founded intrepidNow with Todd Schnick to create incredible content to dramatically improve the sales and marketing efforts of their clients.