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Thursday 2 April 2020
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Incubator: The DigitalCrafts approach to an accelerated, immersive code school

Joined in theIncubator today by Jake Hadden (Partner and Student Services Director) and Max McChesney (Partner and Campus Director) of DigitalCrafts, an Accelerated Learning Program (more commonly referred to as a “code school” or “coding bootcamp”) headquartered in Atlanta, GA.

incubator, intrepidNOWNotes and discussion guide:

1. The accelerated model of learning, and why it matters.

2. DigitalCrafts tailored for beginners, although some pre-work and prep required (which makes the program all the more effective).

3. A sixteen week immersive program.

4. Will immersive, accelerated programs such as this replace the traditional college education?

5. With hundreds of thousands of unfilled IT jobs across the country, accelerated programs such as DigitalCrafts can help qualify people to fill those jobs!

6. Many online options for people to learn code. Why launch a bricks and mortar bootcamp model?

7. How do you identify and recruit instructors? How comprehensive is the search process?

8. A discussion around the DigitalCrafts model: Program length, curriculum, learning experience, and culture.

9. How to teach relevant tools and technology, when the pace of change is so staggering? And how DigitalCrafts will remain nimble to stay ahead of the technology.

10. DigitalCrafts will not focus on grabbing massive market share, but rather, will focus on the students, so that when they come through the program, they will be ready to make an immediate impact on the market.

11. How do you become a DigitalCrafts student? Explain the two-step process…

12. The benefits to asscociating with incubators such as Atlanta Tech Village and co-working spaces.

13. Part-time opportunities (part-time verses full-time)? And is DigitalCrafts hiring?

14. The Wela Question of the Week!

15. CLICK HERE to learn more about DigitalCrafts!

About today’s guests:

Jake Hadden
After graduating from the University of Georgia with a degree in Finance, Jake worked for Accenture as a Management Consultant in their merger’s and acquisition practice. After leaving Accenture, Jake went on to manage Interface’s innovation accelerator process (think Shark Tank for corporations) where he gained international business experience in Europe and Australia. Jake has a passion for helping other’s achieve their goals, and that passion directly correlates with the values instilled in DigitalCrafts’ culture.

Max McChesney
A late bloomer to coding, Max was working with tech start-ups and in real estate before spending some time in Argentina and then at TIY, where he first fell in love with iOS development. When he isn’t polishing our course curriculum or searching for the best instructors out there, you can probably find Max somewhere in Xcode.

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Your co-hosts:

TRICIA WHITLOCK: Tricia is the Editor of Hypepotamus, THE publication for Atlanta’s thriving startup scene. She grew up in Atlanta, is a two time Georgia State grad, and ran her own small business during her college years. Now she writes about the movers and shakers in our local tech ecosystem. You can check her out on the Atlanta Tech Edge on Sundays and hustling around Midtown every day of the week. EMAIL TRISH

TODD SCHNICK: With over twenty years in business, media, and politics, Todd has plenty of battle scars. With an early career as a national political operative, then starting six companies, to hosting thousands of interviews on the radio, Todd’s work as a business and media strategist comes with a unique collection of experiences in the trenches. A distance runner, writer, and speaker, Todd lives with his family in Brookhaven, Georgia. EMAIL TODD.

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And in partnership between:


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Todd Schnick

Business Editor at The intrepidNOW Network
Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer.

He is a former marketing strategist, national political operative, and lobbyist.

Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.
Connect here


Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.


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