Wednesday 2 December 2020
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Finding clothes online that really fit

Have trouble finding clothes online that really fit? We are joined in the INCUBATOR today by Catherine Iger and Greg Vilines, co-founders of Atlanta-based Fittery! Why buy clothes online if you aren’t really sure if they will fit you? Well, with Fittery, there’s now a better way!

Finding clothes online that really fit

Notes and today’s discussion guide on finding clothes online that really fit:

1. The key problem to solve? Since you cannot try them on, how can you trust that the clothes you buy online will fit you?

2. The other side of the problem? Thirty to forty of clothes online are returned, which is a multi-BILLION dollar problem for retailers…

3. Partners? Impressive list, including Saks, Macys, Nordstroms, J. Crew, Brooks Brothers to name a few…

4. Fittery collects massive amounts of data for retailers, to help them better understand their target market.

5. What is the actual online process with Fittery?

6. Fittery actually rates your clothing choices, helping you determine better fits.

7. How do I give you a proper profile to ensure the right fits? A quick-sizing tool is coming soon, to better build your proper measurements. This will be tested for a while to get it right…

8. With the data they will collect, they will be able to help their partners better target their advertising and target demographic.

9. There are brands that fit you well. You just don’t have the time to try them all on. Fittery helps you ID the brands that work for you! But then it goes a step beyond, Fittery will tell you which specific items from a brand really work for you…

10. Catherine explains why it matters to wear clothes that actually fit you properly.

11. And as brands change their cuts season after season, Fittery will keep you advised. That’s work you won’t have to do.

12. Ultimately, they will be able to make recommendations as well. Including complete outfits!

13. Currently in an early seed round. And in Q1, will launch a larger fundraising round, where they are going for one million. With a large focus on team building, including technologists.

14. Currently web-based, but app is coming down the road.

15. They are recruiting talent, and explain what they are looking for.

16. Why launch the startup in Atlanta? Why not San Francisco, New York, or the Valley?

17. What drives you to do this? Launching a startup is hard…

18. As usual, we close with the Wela question of the week!

About Catherine Iger:

Prior to founding Fittery, Catherine has 15 years of experience building award-winning digital experiences for major brands, including, UPS, The Home Depot, Coca-Cola, Turner, BellSouth, InterContinental Hotels Group and the International Olympic Committee.

Catherine graduated from Emory University and is currently based in Atlanta, Georgia

About Greg Vilines:

Greg is a digital strategist with over 10 years of experience in transforming some of the world’s biggest brands, all with an eye to driving consumer engagement and revenue. Prior to founding Fittery, Greg led the successful March 2014 relaunch of’s ~$1 billion automotive marketplace, creating an evolved shopping experience for shoppers and creating new value for advertisers. Prior to that, Greg helped launch the rebranded, building a sustainable marketplace for enthusiast shoppers to find and sell their dream cars.

Before his work with AutoTrader, he was a member of The Home Depot’s eCommerce team, helping relaunch the core shopping experience and driving revenue through new engaging experiences. This experience helped shape his love of eCommerce and building user experiences that delight shoppers, all while building his foundation of eCommerce expertise.

About your Co-Hosts:

TRICIA WHITLOCK: Tricia is the Editor of Hypepotamus, THE publication for Atlanta’s thriving startup scene. She grew up in Atlanta, is a two time Georgia State grad, and ran her own small business during her college years. Now she writes about the movers and shakers in our local tech ecosystem. You can check her out on the Atlanta Tech Edge on Sundays and hustling around Midtown every day of the week. EMAIL TRISH

TODD SCHNICK: With over twenty years in business, media, and politics, Todd has plenty of battle scars. With an early career as a national political operative, then starting six companies, to hosting thousands of interviews on the radio, Todd’s work as a business and media strategist comes with a unique collection of experiences in the trenches. A distance runner, writer, and speaker, Todd lives with his family in Brookhaven, Georgia. EMAIL TODD.

intrepidNOW, Todd Schnick, Tricia Whitlock

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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.

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