Tuesday 31 January 2023
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Incubator 028: Bobby Valentine: Support great causes while exercising

Joined in studio today by Bobby Valentine, CEO of fitRaise: Support great causes while exercising; earn donations while you run, walk, or ride!

[Update from Bobby:] The PHIT America event is just about over. Doug Gordon completed his journey across America without incident and has raised several thousand dollars through fitRaise. Since we recorded the interview we have partnered with the National Association of Health and Fitness to be the fitness tracking and fundraising provider for the 2016 Global Employee Health and Fitness Month. We’re excited about this next step and look forward to many businesses joining the fitRaise platform over the next two months.

Bobby Valentine

Notes and discussion guide from today’s show featuring Bobby Valentine:

1. The fitRaise pivot and name change.

2. Co-founder issues and challenges also challenges while working at home.

3. Non-profit/Charity fundraising, events, and challenges.

4. Our fundraising platform, types of events, and our future plans.

5. PHIT America’s Ride Across America.

6. Peer-to-peer fundraising.

7. They are in full-throttle operation, not beta.

8. We discuss the app.

9. API integrations with FitBit and UnderArmour.

10. We discuss the positives and negatives of bootstrapping.

11. We discuss both their team and technology.

And as usual, we close with the Wela question of the week: “Best financial advice ever received or given!”

About Bobby Valentine:

Bobby Valentine has been an entrepreneur for most of his life. Growing up in a family with a retail store at age 9 Bobby saw a market need and borrowed his dad’s pickup truck and $50 and began selling fresh collard greens along the roadside. Fast forward 8 years and during his senior year in high school he had his own business building birdhouses from recycled materials (he practiced sustainability before it was a well-known concept.)

After a brief stint in the corporate world with Equifax, Valentine went back to his retail roots for a few years before venturing out into the tech start-up scene with fitRaise. He has an MBA from Georgia State University and what feels like a PhD in life experience. He resides in the North Georgia Mountains with his wife Emily, (a 3rd grade teacher) and two sons (Trey 5 and Mitch 2).

About your Co-Hosts:

ASHLEY STAGGS: Ashley is the Director of Marketing at FinTech startup Wela. Passionate about introducing consumers to life-enhancing products, has nearly ten years of managing marketing departments for startups and growth-phase businesses. During football season you can find Ashley sporting blue and orange and cheering on her Florida Gators. Outside of football season Ashley is touring Atlanta brunch spots in search of the perfect French toast or taking her chiweenie Roxie to the dog park. EMAIL ASHLEY.

TODD SCHNICK: With over twenty years in business, media, and politics, Todd has plenty of battle scars. With an early career as a national political operative, then starting six companies, to hosting thousands of interviews on the radio, Todd’s work as a business and media strategist comes with a unique collection of experiences in the trenches. A distance runner, writer, and speaker, Todd lives with his family in Brookhaven, Georgia. EMAIL TODD.


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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.