Wednesday 22 March 2023
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Incubator 029: Jeff Gray of The Memory Kit, for families dealing with dementia and alzheimers

Joined in studio today by Jeff Gray, Founder + CEO of The Memory Kit.

The Memory Kit is a way to revel in the amazing life and legacy of a person with Alzheimer’s or dementia. It’s the archive, photo album, campfire story, recipe book, art gallery, soundtrack and laugh-track of a friend or family member―created by and shared with all of the people who love them.

The Memory Kit

Notes and discussion guide from today’s show featuring Jeff Gray:

1. What is The Memory Kit?

2. What led you to create the product?

3. What are the problems facing families dealing with Alzheimer’s and dementia?

4. How big is the problem? (How many people are impacted by the disease?)

5. How will The Memory Kit help?

6. When will the product be available?

7. We discuss the mobile launch coming very soon!

8. And as usual, we close with the Wela question of the week: “Best financial advice ever received or given!”

About Jeff Gray:

Jeff’s background is an unlikely mix of technology, innovation and entrepreneurship, combined with a lifelong dedication to helping others. He moved to Atlanta from Los Angeles in 1999 after he sold his first company, Priority Valu-Check Systems, to After learning to like sweet tea and discovering real barbecue, he quickly became immersed in the Atlanta community.

In 2002, while running a successful consulting practice, Jeff began volunteering at a small nonprofit called City of Refuge that helped individuals and families from the most disadvantages parts of the city, and ultimately left the for-profit world to help lead and grow that organization into what has become a model agency for the delivery of services to those living in communities in crisis.

After completing his work at City of Refuge, Jeff went on to consult with numerous early stage tech companies. After losing his mother to Alzheimer’s in 2016, he founded The Memory Kit with a mission to help other families, friends and caregivers impacted by the disease.

Jeff earned his college degree at the University of Southern California, is a former chef (founder of the 180 Degree Kitchen at City of Refuge), avid runner, sport climber and all around fitness nut. He is the father of Maxwell and Ginger Gray, who both attend the University of Georgia.

About your Co-Hosts:

ASHLEY STAGGS: Ashley is the Director of Marketing at FinTech startup Wela. Passionate about introducing consumers to life-enhancing products, has nearly ten years of managing marketing departments for startups and growth-phase businesses. During football season you can find Ashley sporting blue and orange and cheering on her Florida Gators. Outside of football season Ashley is touring Atlanta brunch spots in search of the perfect French toast or taking her chiweenie Roxie to the dog park. EMAIL ASHLEY.

TODD SCHNICK: With over twenty years in business, media, and politics, Todd has plenty of battle scars. With an early career as a national political operative, then starting six companies, to hosting thousands of interviews on the radio, Todd’s work as a business and media strategist comes with a unique collection of experiences in the trenches. A distance runner, writer, and speaker, Todd lives with his family in Brookhaven, Georgia. EMAIL TODD.


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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.