Wednesday 22 March 2023
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Introducing #JoinTheConversation with Experian Health at #HIMSS17

Introducing #JoinTheConversation with Experian Health at #HIMSS17

#JoinTheConversation with Experian Health at #HIMSS17

This #JoinTheConversation series is brought to you by our partner Experian Health and the episodes will be broadcast live in Experian Health’s booth (#3503) at the The HIMSS17 Annual Conference and Exhibition.  The interviews will be recorded and will be published to the media player on this page. Bookmark this site to follow along with thought leaders from health systems across the country.  Also, read more  read more about why More than 60% of U.S. hospitals count on Experian Health.


Cindy Dullea, Chief Marketing Officer of Experian Health joined us for this special episode to talk about our plans to broadcast live from Experian Health’s booth at #HIMSS17.


Joe Lavelle 00:47 Welcome back to a very episode of IntrepidNOW Healthcare where we’ll preview our coverage in collaboration with Experian Health of HIMSS17 on February 20th and 21st. Joining me to help describe what our audience has in story is Cindy Dullea, Chief Marketing Officer of Experian Health.  Cindy, thank you so much for helping to share our exciting plans.

Cindy Dullea 01:09 Well, it’s great to be here.

Joe Lavelle 01:11 Cindy, could you please start by providing our audience with a 10,000 foot overview of what you and your team do at Experian Health?

Cindy Dullea 01:18 We are responsible for all the marketing activities across our product line of 55 products in solutions, in the revenue cycle management area of healthcare. We do everything from marketing collateral, to marketing communication, to proposal development, to tradeshows and other types of events across the company.

Joe Lavelle 01:46 Cindy, the HIMSS Annual Conference and Exhibition is by far the most attended healthcare IT event each year. We at IntrepidNOW Healthcare couldn’t be more excited to be kicking off our coverage with you as Experian Health presence at HIMSS17. I want to ask you, could you please describe what you hope to accomplish in Orlando this year?

Cindy Dullea 02:05 Sure, absolutely. Our goal first and foremost at Experian Health is to help our clients an our prospects drive smarter business decisions, really improve their bottom line, grow their relationships with patients. And we’ve got, as I mentioned, a large offering that’s used in over 60% of US Healthcare organizations in the area of revenue cycle, identity management, patient engagement, care management, and of course, the secret sauce for Experian Health is the core that big Experian brings in data and analytics. We’re known in the industry for our award-winning revenue cycle management products. But what the industry may or may not know is that we have a huge focus on innovation and bringing needed products to the market that solve many of those issues that will help them drive those better decisions and solve their problems.

So my hope for this year at HIMSS is that we leave the impression that we’re more than just a revenue cycle management company. And in understanding the healthcare landscape, we strive to help our clients be successful with new innovations to the market.

Joe Lavelle 03:08 That’s awesome Cindy! It could not be any more exciting to know we’re going to give our audience a front row seat as you bring them the best #HIT thought leaders to our show at HIMSS17. People attending HIMSS will be able to listen right in Experian’s booth. And those that are not able to make it to Booth 3503 will be able to listen right on to our website.

Cindy will you tell us what areas you focus on at HIMSS17?

Cindy Dullea 03:32 Sure, absolutely, would love to. This year at HIMSS we’re excited to feature many of those new and leading edge products that are going to include our identity management products and most important, featuring our universal identity manager, our care management products that help with post-acute care and episodic care, care coordination, our data and analytics products that are really going to help us look at leveraging solving products, not just looking at data but actually solving client problems; and our patient engagement products that are really going to put healthcare at the fingertips of the patients and patient’s family to be able to act on their own behalf.

Joe Lavelle 04:17 Outstanding. Cindy, who are the thought leaders that we’ll be interviewing? What types of backgrounds will they have?

Cindy Dullea 4:22 We are making a concentrated effort at Experian Health to have meaningful conversations with our customers and our prospects and we can’t think of a better way to do that at HIMSS than to bring them to our booth to converse to our mutual audience and hear not only from the industry leaders but also get a chance to hear about our innovation through our spotlight sessions that we’re going to be doing in our booth theatre.

Primarily, our guests will be the C-level executives and industry leaders who are on the strategic, technical and operational forefront of the Health Care IT environment every day. So these folks have been challenged to implement those Identity Management products I spoke about as well as patient engagement strategies, care management strategies and certainly to look at how to use data and analytics to do more with the less in the fee for value world.

We’re also going to interview some of our internal Experian Health thought leaders and thought leaders from across many of our partners.

Joe Lavelle 05:21 Outstanding! I can’t wait. I really can’t, Cindy. If there’s someone listening that’s a thought leader on one of these important topics and would like to be considered as a guest of our show, what should they do?

Cindy Dullea 05:31 That’s a great question, Joe. It’s really simple. Just go to Twitter and tweet “I want to #JoinTheConversation”, and we will have someone follow up with you.

Joe Lavelle 05:42 That’s great. I am so excited to be working with your team on this great effort, Cindy. What can you tell us about some of the other things that you will be doing in your booth and at HIMSS in general?

Cindy Dullea 05:52 We’re so excited. We’ve got a jam packed set of activities in our booth this year. On Monday afternoon, Frank Abagnale, you know him as the basis for the Catch Me if You Can movie, is going to be in our booth speaking.  He’ll also be doing a feature session for HIMSS.

We’ve got two cocktail receptions, one on Monday and one on Tuesday. The latter is going to be in partnership with one of our partner vendors, HC1, who we partner with for our lab business.

We are also one of the sponsors for the HISTalkapalooza Event at the House of Blues on Monday evening.

In addition to that, those spotlight sessions that I previously mentioned are happening on Monday and Wednesday. Identity management is going to be at 11 AM on Monday in our booth theatre. And then on Wednesday, we’ll have patient engagement at 11 AM, data and analytics at 1 PM and care management at 3 PM.

Joe Lavelle 06:47 Awesome. Cindy, it’s our privilege to be sharing the fun and the remote studio that we’ll put in your booth, 3503, for our show. And I know that the audience will also be educated and entertained by all these thought leaders that we’re going to bring to them thanks to Experian Health. Thank you so much for that.

Cindy Dullea 07:03 Joe, it’s our privilege. We look forward to creating a buzz 0n the show floor.

Joe Lavelle 07:07 We better get back to work on our preparations for this show at HIMSS17. That’s going to wrap this special episode. On behalf of Experian Health friends and specifically Cindy Dullea, I am Joe Lavelle, and we’ll see you soon on intrepidNOW Healthcare.

About Cindy Dullea

Cindy Dullea started her professional career as a Registered Nurse working in the critical care and ER/Trauma departments of several large health systems. With significant experience in the healthcare arena, Cindy has worked for providers, payers and vendors. Her diverse background brings a unique perspective and deep understanding of the positions held by all major stakeholders. Most recently, she was a partner at Marbella Technologies, which was sold to GetWellNetwork in July 2014. Cindy was the SVP of Marketing for SCI Solutions and helped launch the company in 1999. She has also held positions at McKesson, HealthVISION, QuadraMed, the Eclipsys Corporation and Thomson Medstat. She holds an MBA from Stephens College and attended the Executive Business Course at the University of North Carolina, Chapel Hill.  Cindy is board certified in Nursing Informatics, a Certified Healthcare Access Manager and retired from the US Navy, holding the rank of Rear Admiral and was the Deputy Commander of the Navy Medicine National Capital Area and Deputy Director of the Navy Nurse Corps.

About Experian Health


More than 60% of U.S. hospitals count on Experian Health. These providers—along with thousands of medical practices, labs, pharmacies and other risk-bearing entities—are making smarter business decisions, boosting their bottom lines and strengthening patient relationships. Our clients have discovered the value of our revenue cycle management, identity management, patient engagement and care management solutions to power opportunities in the new era of value-based reimbursement.

Experian Health is powered by the strong healthcare heritage of our legacy companies, plus the deep data and analytics capabilities of Experian. This unique combination positions us well to help you succeed.

Revenue cycle management solutions automate orders, patient access, contract management, claims management and collections to improve efficiency and increase reimbursement.

Identity management solutions match, manage, and protect patient identities to enable accurate patient information and to safeguard medical information.

Patient engagement solutions connect patients with personalized portals to create price estimates, apply for charity care, set-up payment plans, combine payments to hospitals and physicians and schedule appointments.

Care management solutions organize and enable sharing of post-acute patient care information to help providers succeed in the new era of value-based reimbursement.

Check out Experian Health on the Web and follow them on Twitter, Facebook and LinkedIN!

#JoinTheConversation with Experian Health at #HIMSS17

This episode brought to you by Experian Health.

Joe Lavelle
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JOE LAVELLE is a Healthcare Management and Technology Consultant with a record of successfully meeting the business and technology challenges of diverse organizations including health plans, health delivery networks, and health care companies for 25 years. Joe worked his way up through Cap Gemini and Andersen Consulting to the partner/VP level of at First Consulting Group, Technology Solutions Group and Santa Rosa Consulting. After running his own company, Results First Consulting, for 12 years Joe Co-Founded intrepidNow with Todd Schnick to create incredible content to dramatically improve the sales and marketing efforts of their clients.