Thursday 1 June 2023
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Capitalizing on Growing Retail Mindset in Medicine

Retail Mindset in Medicine

TODAYS GUEST Bill Balderaz, President of Futurety 

Bill joined us to discuss how Futurety is Capitalizing on growing retail mindset in medicine and telemedicine.  Specifically, we discuss the following with Bill:

  1. (2:22) What motivated you to get involved in telemedicine?
  2. (6:05) Will you tell us how your solutions is used for Primary Care?
  3. (8:46) How is your solution used for remote monitoring?
  4. (10:59) What are the other use cases that you are pursuing?
  5. (14:19) How do you go to market? Who is your customer?
  6. (1:17) What’s next for Futurety? What new can we expect to see as we head into 2016?

Visit Futurety one the Web and follow them on Twitter  and Facebook!


About Futurety

Futurety helps physicians, DMEs, hospitals, long term care facilities and other healthcare-related organizations adopt a retail mindset to improve care, lower costs and generate revenue.

Based in Columbus Ohio, our team will work to understand your current business structure and goals. We will bring a mix of services, technology and tools to help your organization thrive in a patient-centric world. Our solutions include:

  • Telemedicine
  • Medical Billing
  • mhealth,
  • Coaching
  • Strategy
  • Consulting

Futurety founder Bill Balderaz previously started Webbed Marketing, a digital marketing and analytics company focused on healthcare. In less than five years he grew the company from a one person consultancy to one of the largest and fastest growing independent digital agencies in the Midwest. The company was sold in 2011 to Fathom. Bill has spoken at more than 150 conferences coast-to-coast, has been published in nearly 100 media outlets and has been recognized by dozens of organizations for his innovation and leadership. (from


About Bill Balderaz

 Bill Balderaz recently launched Futurety LLC: A consultant to idea-stage and established health-care companies seeking to capitalize on the growing retail mindset in medicine via software, telemedicine or wearable technology.
Bill has spoken at more than 150 conferences from New York to California on topics related to public relations, sales, innovation, marketing, healthcare, search engine optimization, data mining, social media and more. He has also been featured in more than 100 media outlets, including The Wall Street Journal, Money Magazine and NPR.Keywords
Telemedicine (#Telemedicine), Telehealth (#telehealth), #mhealth, digital healthcare 

Joe Lavelle
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JOE LAVELLE is a Healthcare Management and Technology Consultant with a record of successfully meeting the business and technology challenges of diverse organizations including health plans, health delivery networks, and health care companies for 25 years. Joe worked his way up through Cap Gemini and Andersen Consulting to the partner/VP level of at First Consulting Group, Technology Solutions Group and Santa Rosa Consulting. After running his own company, Results First Consulting, for 12 years Joe Co-Founded intrepidNow with Todd Schnick to create incredible content to dramatically improve the sales and marketing efforts of their clients.