Friday 27 January 2023
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Southface and Earthcraft: Turning historic buildings into high-performance structures

A pleasure to welcome Marci Reed, Chief Development and Communication Officer for Southface, and Bourke Reeve, Program Manager for the Earthcraft Sustainable Preservation Program.

Southface, Todd Schnick, intrepidNOWSouthface promotes sustainable homes, workplaces and communities through education, research, advocacy and technical assistance.

The EarthCraft green building certification program was developed by the Greater Atlanta Home Builders Association and Southface in 1999. EarthCraft is designed to address the challenging energy, water and climate conditions of the Southeast.

Discussion guide from today’s show:

1. History of the Earthcraft program.

2. How is an organization like Southface considered “entrepreneurial?”

3. The critical partnership with the Greater Atlanta Homebuilders Association. And how this is becoming a program national in focus. “Local, but with national influence…”

4. What is the Earthcraft Sustainable Preservation program.

5. And its important partner the Georgia Trust for Historic Preservation.

6. The key is to take historical structures, helping them become more green, yet maintain their historical character. “Turning them into high-performance structures…”

7. Exactly how do you turn an historic building into high performance? What is the roadmap to achieve this?

8. What’s the fine line line between historical buildings verses places like Lincoln’s log cabin?

9. What’s the bigger challenge when working with an historical structure: the original construction from say, the 1920’s, or dealing with all the retrofitting that took place in the fifties, sixties, seventies, etc….

10. How do we think about the next generation of green and high performance buildings?


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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.