Tuesday 30 May 2023
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Episode Five: Survey Says: Modern Leaders Willing to Outsource Communications Support

Over 80% of modern manufacturing leaders acknowledge, according to a recent survey, that communicating with their employees is very difficult. So, how do you turn this around? Are they willing to outsource? Today, we discuss this issue in Episode 5, with my co-host, Louise Dickmeyer!

PDP Solutions, Louise Dickmeyer, intrepidNOWToday’s discussion guide:

Today’s Guest: Tom Cutler, CEO, TR Cutler, Inc.

Today’s discussion guide:

1. We learn the details of Tom’s survey: the purpose, who he spoke to, methodology, and how did he actually conduct the survey.

2. “What were the real pain points manufacturer’s were having communicating with their shop floor employees?”

3. 1,500 manufacturers surveyed…

Tom Cutler, Lou Dickmeyer, Todd Schnick4. How big of a deal is “aging out of the system?”

5. The complete turmoil in the battle for talent…

6. You have to learn to adapt your communication style…

7. “I don’t know how to do this…”

8. 80% of leaders said “speaking to their employees was difficult.”

9. “I am a great engineer (or great manufacturer), but I am NOT a good communicator…”

10. It’s hard enough to find skilled labor, it’s quite another to know how to communicate to them…”

11. Yes, you have to make a great product. But you also have to build a great company too…

12. The modern CEO of a manufacturing concern is more willing to trust an outsourced solution to communicate to all staff…

13. Most leaders acknowledge employees are their most important asset, but very few know how to motivate and inspire them…

14. “You can’t do LEAN, without embracing internal communication…”

15. The cost of replacing an employee is much higher than hiring a partner to help communicate effectively to your employees..

Today’s guest: Tom Cutler

TR Cutler, Inc. was founded by Thomas R. Cutler more than fifteen (15) years ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector.

Complete Series Outline

Episode 1: Intro – why does this matter? What are the results of NOT focusing on this? What are the pain points?

Episode 2: What is the ROI of owning your culture and better facilitating internal communications?

Episode 3: A necessary shift – From process to people.

Episode 4: Getting back time: How this focus actually saves time in the long run.

Episode 5: Survey Says: Are leaders willing to outsource internal communications?

Episode 6: How this drives business forward – Helping the entire organization understand how to move the KPIs.


CLICK HERE to not miss an episode of this exciting series [check intrepidMAKERS]!


Louise Dickmeyer, intrepidNOWAbout the co-host, Louise Dickmeyer:

Louise is a member of the PDP ownership team, and was formerly President and CEO of the Minneapolis Regional Chamber of Commerce, member of Taylor Corporation Strategic Accounts group, and National Director of Marketing for Scholarship America. She is a 2013 Minnesota Business Magazine Real Power 50 Award Recipient, and has been recognized as The Business Journal (Minneapolis) Twin Cities’ 25 Most Influential Women, The Minneapolis Star Tribune’s – People to Watch. Dickmeyer is the author of two books, No Risk No Reward: Mergers of Membership Associations and Nonprofits, and, ENGAGE!: Essays on the Path to Higher Productivity through Effective Employee Communications. Dickmeyer holds a Bachelor degree from Minnesota State University, Mankato and a Master Degree from Regis University in Denver, Colorado.

This series made possible by:
PDP Solutions, intrepidNOW

Louise Dickmeyer, PDP Solutions, intrepidNOW

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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.