Tuesday 31 January 2023
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You had better respect modern #media consumption

Todd Schnick is the Editor-in-Chief of intrepidNOW’s business section. He writes regular columns that focus on rants about sales, marketing, media, business, and living the intrepid life…

Twas Sunday morning, which meant the following:

After waking, I perused a dozen or so mailing lists and read a bunch of the curated suggestions of great articles; then I read a book for a little while (in case you are wondering, it was Chunk’s). After walking the dogs, I watched The Open Championships on my iPad, and after that, I listened to Metallica on Apple Music. And oh, Saturday night (the night before), I went to sleep to The Addams Family on Netflix.

Todd Schnick, intrepidNOWPoint was, over 24 hours, I consumed content virtually every conceivable way there is to consume content. And then some…

But, this isn’t rare. In fact, this is how most of you reading this here very article consume their own media.

Isn’t that frickin’ great?

We, as a collective, love this about modern media consumption. And we wouldn’t have it any other way.

And here’s the funny thing, when any one type of the media we like to consume IS NOT available, we complain, fuss, and get horribly out of our consumption routine.

Which is the whole point of this article:

YOUR audience, the people who read and view and consume the content YOU create, fit it into their chosen routine of all the content they consume.

Trust me, yours isn’t the only content your audience looks at. In fact, your (article, essay, podcast, video, ebook) is only one of several dozen (or more) things they look at over a given week.

The people, aka YOUR TARGET MARKET, aren’t sitting around waiting for YOU to publish something. The stuff you are putting out there is competing against a bunch of other stuff.

But therein lies the important message here: your content had better be in the mix.

Because if you aren’t publishing, there is NO POSSIBLE WAY you are being considered with everything else…everything else being films, musicians, sports figures, let alone all your competitors who are publishing material….

You had better get to it…


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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.