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Celinda Appleby of Oracle, “It’s About Being True.”
HR Latte, episode 77
Series: Today’s Employer Branding into Tomorrow’s Employee Engagement
“Life at Oracle – It’s about being true.” – Celinda Appleby
Celinda Appleby, Head of Global Recruitment Branding, joined Rayanne on HR Latte to talk about what they have going on at Oracle in Employer Branding. Celinda joined Oracle in January of 2015 – she has had a whirlwind first year at Oracle.
“Calling my first year crazy is an understatement – interviewing, hiring onboarding, making changes. I’m a fixer – I decided to build my own internal recruitment marketing / branding agency. In my first twelves months, I definitely grew as a person and I have my team to thank for that.” – Celinda Appleby, Oracle
Celinda talks about the faxing of blind resumes many years ago and the evolution of employer branding. The tools, including social media, are here to stay and we need to use them. Oracle is engaged in full marketing when it comes to recruitment branding – Celinda’s department have brought the “Life at Oracle” campaign to life.
Over the last year, Celinda learned to use her network, found a couple mentors, and worked hard to become a good co-parent – each benefiting her roles at Oracle and as a single parent.
“If you are a Ferrari be a Ferrari. If you are a Toyota, don’t be a Ferrari, you have to be true to who you are. It’s about being true and that is what we have done at Oracle, you get what we show you.” – Celinda Appleby
Discussion Points for :
- Learning How to Truly Use Marketing to Benefit Hiring
- How to grow personally during times of corporate growth “Trial by Fire”
- Use your past experiences, but be ready to shift, learn how each role/organization works
- Add processes if your team needs more structure
- Employee Engagement to Retention – how it will evolve in 2016
- How Oracle will break out and continue to grow in 2016 – interactive and gamification ideas!
Check out Life at Oracle to learn more about life and work at Oracle, check them out on Twitter and Instagram, too!
On Twitter…
@CelindaAppleby
@Ray_anne
@HRLatte
and @intrepid_NOW
*Click here for past Episodes 1-66
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Rayanne loves hosting talk radio and continues to hone this craft in every way possible by creating and hosting several educational and promotional radio shows, hosting & moderating webinars and podcasts, as well as a featured host on intrepidNOW’s Trade Show Radio.
For more information about how you can use online radio or podcasting to educate your target audience or customer, compliment your marketing efforts, and grow your brand recognition, feel free to message Rayanne on Twitter, LinkedIn, or via email at rayanne@intrepidNOW.com.
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Rayanne Thorn
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