Wednesday 1 February 2023
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HR Latte: Getting On Board with Employer Brand – Shannon Smedstad

Shannon Smedstad, Head of Employer Brand at CEB, “More organizations are getting on board with having someone actively engaged in creating employer brand awareness.”
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HR Latte, episode 79

Series: #Today’s Employer Branding into Tomorrow’s Employee Engagement”

“Retention is impacted by attracting the right types of candidates.” – Shannon Smedstad

Employer BrandingShannon Smedstad, Employer Brand Director at CEB, has been working in the recruiting and talent acquisition space since 1999 – spent eleven years at Geico before joining CEB in 2013. A Wife, Mom, Brownie Troop Leader, and Coach -Shannon finds balance by having a busy private family life, as well.

“The NOUN: The perceptions about your organization as an employer. The VERB: the noun exists if you have someone doing that, the verb, the act of employer branding. ” – Shannon Smedstad

Shannon talks about the work they are doing at CEB and how they are thinking wholly about talent acquisition in all of their employer branding efforts.

“At the core, my work is to attract people to CEB’s strategy and our culture, whether that is internal or external.  One of the main drivers of employee engagement is to help staff members understand how their roles align to the organization objective and the team that I am on is laser-focused on that.” – Shannon Smedstad 

Discussion Points for :

  • Balance between personal and private life
  • What is employer branding and how has it evolved?
  • The impact of Talent Acquisition on Talent Management: retention
  • Challenges and Successes
  • EVP = employment value proposition
  • Growing to understand global job market
  • Does every organization need an employment brand?

You can also listen to Shannon’s interview from one year ago here.

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*Click here for past Episodes 1-66

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Rayanne loves hosting talk radio and continues to hone this craft in every way possible by creating and hosting several educational and promotional radio shows, hosting & moderating webinars and podcasts, as well as a featured host on intrepidNOW’s Trade Show Radio.

For more information about how you can use online radio or podcasting to educate your target audience or customer, compliment your marketing efforts, and grow your brand recognition, feel free to message Rayanne on Twitter, LinkedIn, or via email at

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Rayanne Thorn
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Rayanne Thorn works in hiring, strategy, marketing, and business development with technology companies and has held several high-level positions in the HR and recruiting technology space. She is the VP of Marketing at Dovetail Software and has been responsible for employment branding, hiring, employee engagement, employee retention, branding, marketing, sales, and partnership strategies in the past with TalentBrowser, Technomedia, Evenbase,, Broadbean Technology, and Select University Technologies, Inc. Earlier in her career, Thorn served as a business and search consultant, as well as an executive third-party and corporate recruiter. She has a Bachelor’s in Business – Organizational Development and Strategic Marketing from Vanguard University of Southern California.