Wednesday 22 March 2023
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How to Produce Great Content – Mary Ellen Slayter

LIVE from Las Vegas, at #HRTechConf, we were joined by Mary Ellen Slayter, CEO & Digital Content Strategist at Rep Cap Media.

Mary Ellen SlayterA little more about Mary Ellen Slayter:

– Started off as a traditional journalist

– Wrote for The Washington Post and Smart Brief

– Provides great editorial, branded content at Rep Cap Media

– Rep Cap sponsors a great evening event every year at HR Tech

Working with Client Expertise to Produce Great Content- Mary Ellen Slayter

1. Good, healthy balance among vendors, practitioners, and content providers in the HR Tech space.

2. The Rise of Marketing Automation Software – connecting the right tools.

3. The Responsibility of Marketing in improving the HR Tech Industry.

4. Marketing should not be an afterthought.

5. Shift toward marketing being helpful instead of an act of intrusion.

“Marketing is NOT your logo. Marketing is your promise to your customers and how you fulfill that promise.” – Mary Ellen Slayter

You can find Mary Ellen on Twitter here!


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Your hosts, direct from Las Vegas!

RAYANNE THORN works in hiring, strategy, marketing, and business development with tech start-up companies and has held several high-level positions in the HR and recruiting technology space. She has been responsible for hiring, branding, marketing, sales, and partnership strategies.

In addition to her professional experience, Thorn is an accomplished blogger, sharing her thoughts on business today, leadership, industry expertise and how they often intersect with life and as a job search contributor for Huffington Post. A widely-sought after public speaker, she has shared her insight at numerous business and HR/recruiting industry conferences and events.

TODD SCHNICK is a recovering national political operative (a claim to fame is that Chris Matthews predicted he would go to jail during the 2000 Florida Recount), was an aide to a congressman, ran several state party organizations, and managed campaigns from governor to city council.

Now, Todd is a marketing, content, and media strategist, media host + producer, distance runner, and makes his home in Brookhaven, GA (Metro Atlanta). He has written five books, and has been named a Top Sales + Marketing Influencer and Blogger.


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Rayanne Thorn
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Rayanne Thorn works in hiring, strategy, marketing, and business development with technology companies and has held several high-level positions in the HR and recruiting technology space. She is the VP of Marketing at Dovetail Software and has been responsible for employment branding, hiring, employee engagement, employee retention, branding, marketing, sales, and partnership strategies in the past with TalentBrowser, Technomedia, Evenbase,, Broadbean Technology, and Select University Technologies, Inc. Earlier in her career, Thorn served as a business and search consultant, as well as an executive third-party and corporate recruiter. She has a Bachelor’s in Business – Organizational Development and Strategic Marketing from Vanguard University of Southern California.