Friday 27 January 2023
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Ginger Martin: Intentional about business culture and mindset: Iron sharpens iron!

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Advantage Leadership

President + CEO
American National Bank (link)


What led you into the world of community banking in the first place? Is this your first career or part of an evolving story?

When the financial crisis began in 2007, many banks failed. Smaller banks were hit especially hard. How did you lead the survival of American National? What effect did this situation have on your team, your mission, and your culture?

“We got intentional about culture. We chose NOT to participate in the recession. We had to have an intentional mindset.”

Determination and tenacity can give you control over exterior factors, if you set your mind to it. Tough times make you innovative, and force you to be creative. You have to choose your attitude.

When someone walks into your bank it has a very different atmosphere than many of the banks we know. It’s warm and inviting. How have you built that welcoming culture?

“Vision matters.” Only way to make people not see commodities is to not act like a commodity.

Why are executive teams so afraid to break society norms and expectations? Why do people still not take building a culture seriously? How is that possible?

Rebecca first met Ginger at The Commonwealth Institute. Ginger shares a little about her involvement with this organization of very dynamic women leaders. What are the mutual benefits and why should any leader be a member of such a group?

“Iron sharpens iron.”

Ginger Martin



Ginger Martin joined American National Bank in 1997 as Chief Financial Officer and has served the last 7 years as President and Chief Executive Officer. Ms. Martin is one of only nine female CEOs out of 213 Florida-based banks. The Commonwealth Institute named the bank one of the “Top 50 Women Led Businesses” in the state of Florida in 2014.

Under her leadership, the bank has received numerous awards for its financial performance and community involvement, such as Business of the Year Award from South Florida Business Journal, Small Business of the Year from the Greater Fort Lauderdale Chamber of Commerce, and one of the Top 300 Small Businesses of the South by Business Leader Media.

In addition, Ms. Martin has been personally honored for her business leadership with awards such as Influential Business Women by South Florida Business Journal, Business Leader of the Year by Business Leader Media, Woman Extraordinaire by Business Leader Media, and Small Business Person of the Year by the Greater Fort Lauderdale Chamber of Commerce. She has also received the Valor Award from the American Diabetes Association, been named a Woman of Distinction by the March of Dimes, the Outstanding Broward Alumna for the 1990s by Florida Atlantic University, and a Chamber Hero by the Greater Fort Lauderdale Chamber of Commerce.

Ms. Martin has served on the boards of the Florida Bankers Association, Leadership Broward Foundation, 4Kids of South Florida, Inc., Six Degrees of Golf for Women, and the Advisory Board of Hope South Florida. Ms. Martin is a member of Junior Achievement’s Circle of Wise Women, the PACE Center for Girls’ PACESetters, and The Executives’ Association of Fort Lauderdale. She is a graduate of Leadership Broward and Lifework Leadership. She completed the Freedom Climb 2014, climbing 7 Colorado peaks greater than 14,000 feet in 4 days, to raise funds and awareness to combat slavery and human trafficking.

Ms. Martin earned an MBA from Florida Atlantic University, a BBA Accounting Magna Cum Laude from the University of Louisiana, and is a Certified Public Accountant. Ms. Martin is a frequent speaker on business and leadership topics.


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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.