Monday 13 July 2020
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Marylouise Fitzgibbon: Be a strong leader and build culture with kindness

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Advantage Leadership

Joined on the show today by Marylouise Fitzgibbon, General Manager of the W Fort Lauderdale. Marylouise shares some common sense thinking on what it takes to be a successful leader in the 21st Century, and offers a refreshing viewpoint on how to manage people, and build culture…

Marylouise Fitzgibbon

Marylouise Fitzgibbon


The importance of a laser-focus on strategy and results. It’s one thing to be good at strategy, but you need results too. You need an on-the-ground game plan, and it’s the leaders responsibility to balance the two. You have to be good at both these days…

Putting measurements in place to track that, WHY 2% MATTERS. “As a leader, you have to be that guy spinning a lot of plates…”

[And a key piece of leadership doesn’t mean you as the leader MUST PERSONALLY FIX the 2% off problem, but you must be aware of it, and delegate appropriately…]

W Fort LauderdaleYou have to understand how you are positioned in the market. This impacts many, many strategic decisions.

“I owe all my success to the building of culture.” Spend time meeting EVERY employee…find out what they love about working there, and what they DO NOT love…

What’s harder? Turning around existing staff? Or just hiring new people? With bad employees, there is usually some need that isn’t being met. And if you can figure that out? Magic can happen…

Why does kindness matter? And why don’t most people do it? “Old school styles of harsh leadership are dead. You can be both a leader and yet still make a positive impact on your team…”


General Manager at W Fort Lauderdale (current)
General Manager at W Atlanta Buckhead
General Manager of the Year by the American Hotel + Lodging Association
Veteran of the Starwood and W Hotel chains
Adjunct Professor at Georgia State University’s School of Hospitality


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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.

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