Thursday 1 June 2023
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Episode Two: The real #ROI of internal communications

Too many leaders will tell you they understand that there is value in improved internal communications, but they don’t really believe there will be a meaningful ROI on the investment. Today, Episode 2 will help you understand why this thinking is wrong. Enjoy this discussion, along with my co-host Louise Dickmeyer!

PDP Solutions, Louise Dickmeyer, intrepidNOWToday’s discussion guide:

Today’s Guest: Sarah Richards, President + CEO, Jones Metal Inc.

1. “Show me the money!”

2. How do you actually quantify the ROI of something like internal communications?

3. Lest you need any other detail, perhaps it is enough to understand the impact that internal communications has on improving an organization’s safety initiatives. Is there a better example of how communications impacts the ROI?

Sarah Richards, intrepidNOW

Sarah Richards

4. Sarah Richards talks about how she leverage her strategy on improving internal communications to deal with the inevitable “rumor mill” that plagues so many (most) organizations…

5. “Seven times, seven ways…” It takes us all time to process information…

6. Sarah’s take on how a CEO can work to “own their culture” was very profound…

7. “If you don’t communicate with your people, they will create their own stories…”

8. Internal communications is a way to retain your experts…

9. Too many organizations spend too much time, each week, managing MISinformation…

10. How does improved internal communications impact a “union shop?”

11. “In the absence of information, information will be created for you…”

12. “Walkin’ the floor too….”

13. Advice from Sarah to other CEO’s about how to get over the anxiety to share more and more information with your people…

14. “The key is making the success of the organization personal to your employees…”

Complete Series Outline

Episode 1: Intro – why does this matter? What are the results of NOT focusing on this? What are the pain points?

Episode 2: What is the ROI of owning your culture and better facilitating internal communications?

Episode 3: A necessary shift – From process to people.

Episode 4: Getting back time: How this focus actually saves time in the long run.

Episode 5: How the technology can work (not complicated, easy to integrate with CRM, easy to implement/train).

Episode 6: How this drives business forward – Helping the entire organization understand how to move the KPIs.


CLICK HERE to not miss an episode of this exciting series [check intrepidBUSINESS]!


Louise Dickmeyer, intrepidNOWAbout the co-host, Louise Dickmeyer:

Louise is a member of the PDP ownership team, and was formerly President and CEO of the Minneapolis Regional Chamber of Commerce, member of Taylor Corporation Strategic Accounts group, and National Director of Marketing for Scholarship America. She is a 2013 Minnesota Business Magazine Real Power 50 Award Recipient, and has been recognized as The Business Journal (Minneapolis) Twin Cities’ 25 Most Influential Women, The Minneapolis Star Tribune’s – People to Watch. Dickmeyer is the author of two books, No Risk No Reward: Mergers of Membership Associations and Nonprofits, and, ENGAGE!: Essays on the Path to Higher Productivity through Effective Employee Communications. Dickmeyer holds a Bachelor degree from Minnesota State University, Mankato and a Master Degree from Regis University in Denver, Colorado.

This series made possible by:
PDP Solutions, intrepidNOW

Louise Dickmeyer, PDP Solutions, intrepidNOW

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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.