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Thursday 2 December 2021
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Employer Branding? Key is Employee Engagement – Chrissy Thornhill

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Chrissy Thornhill of Salesforce

HR Latte, episode 72
Series: Today’s Employer Branding into Tomorrow’s Employee Engagement

 

Chrissy Thornhill-hrlatteChrissy (Glover) Thornhill, Global Employer Brand Manager at Salesforce  joins Rayanne Thorn to continue this series covering employer branding and employee engagement. Ms. Thornhill, eight years experience as a recruiter with an emphasis in social media, marketing, PR,and internal communications – currently responsible for showcasing the Salesforce employment brand.

“With the emergence of social media, employer brands became a tw0-way conversation with employees and employers contributing – over the last few years, both sides of the conversation have become exponentially louder.”

Chrissy explains why good employee engagement comes before a great employer brand, Salesforce offers many different programs that show their commitment to engaging with employees.

Discussion Points for The Key is Employee Engagement:

  • A great candidate experience is crucial – 92% of people trust friends and family over a brand
  • Social Media has changed how we communicate and do research about organizations
  • We are now seeing the blend and crossover of marketing and recruiting
  • Chrissy shares a Salesforce employer brand success: Instagram has been a hit sharing employee engagement stories
  • Salesforce: 18,000 employees, hiring 1500 every quarter
  • We are still talking about culture – social media aids in sharing true culture/true employer brand
  • What does a poor employer brand say about an organization?
  • The competitive intelligence available on Glassdoor

On Twitter…

@SalesforceJobs
@ChrissyGlo
@Ray_anne
@HRLatte
and @intrepid_NOW

*Click here for past Episodes 1-66

HRLatte is made possible by:

Dovetail Software logoDovetail Software delivers web-based solutions & help desk programs that enable organizations to reduce administrative & support costs, diagnose & resolve complex business problems, and increase efficiency, while improving support.

Rayanne loves hosting talk radio and continues to hone this craft in every way possible by creating and hosting several educational and promotional radio shows, hosting & moderating webinars and podcasts, as well as a featured host on intrepidNOW’s Trade Show Radio.

For more information about how you can use online radio or podcasting to educate your target audience or customer, compliment your marketing efforts, and grow your brand recognition, feel free to message Rayanne on Twitter, LinkedIn, or via email at rayanne@intrepidNOW.com.

Additionally, if you’d like to have streaming radio to drive traffic to your booth at an exhibition, trade show, or conference – please connect with Rayanne!

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Rayanne Thorn
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Rayanne Thorn works in hiring, strategy, marketing, and business development with technology companies and has held several high-level positions in the HR and recruiting technology space. She is the VP of Marketing at Dovetail Software and has been responsible for employment branding, hiring, employee engagement, employee retention, branding, marketing, sales, and partnership strategies in the past with TalentBrowser, Technomedia, Evenbase, Jobsite.com, Broadbean Technology, and Select University Technologies, Inc. Earlier in her career, Thorn served as a business and search consultant, as well as an executive third-party and corporate recruiter. She has a Bachelor’s in Business – Organizational Development and Strategic Marketing from Vanguard University of Southern California.


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