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Crystal Miller on Employer Branding 
HR Latte, episode 68
Series: Today’s Employer Branding into Tomorrow’s Employee Engagement
Crystal Miller joins Rayanne to kick off a new 10-part series which addresses the impact Employer Branding has on Employee Engagement and, ultimately – the retention of quality talent – those employees who lead a company to success.
It is not surprising that Crystal Miller would be a part of this series with her ongoing work in a field that has seen explosive growth over the last several years. Crystal shares her expertise and invites listeners to understand the reality of poor employer branding and the cross-functional value of a concerted effort to implement or improve employer branding initiatives.
Ms. Miller is the CEO and Principal Brand Strategist of Branded Strategies, founded in 2012. Branded Strategies helps organizations create, reengineer and revitalize their recruitment & employer branding strategies to achieve their Talent Attraction & Acquisition goals, with special focus on Recruitment Marketing, Digital Strategy, Candidate Behaviors/Consumer Psychology, and the continuation of Employment Branding through Workforce Marketing & Social Collaboration. Ms. Miller also serves as an advisor and external analyst to numerous corporate and government clients in the areas of HR and talent attraction technology.
Additionally, Ms. Miller is a Co-Host and part of the DriveThru HR Team, a daily, live podcast about HR and the People who work in it.
In this episode:
- The Positive or Negative Impact of Employer Branding
- The connection between employer branding > employee engagement > employee happiness > retention > company success
- The Value of Building a Personal Brand
- Consumer vs. Employer Brand
- 2016 – Will we still be talking about this?
On Twitter…
@TheOneCrystal
@Ray_anne
@HRLatte
and @intrepid_NOW
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- HR Latte Kicks off new Series: #Life with guest Derek Zeller - March 22, 2016
Interesting discussion on how employer and customer branding are aligned. When employees are unhappy it will inevitably create a negative customer experience.
Was it delta?
Millenials are definitely causing problems with startups. I saw some data the other day that said the average tenure at Google is a little more than a year. Crazy
Keep up the good work!