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Monday 4 July 2022
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Business + Lifestyle. For the 21st Century

HR Latte: Employer Branding Matters with Crystal Miller

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Crystal Miller on Employer Branding iHR logo

HR Latte, episode 68
Series: Today’s Employer Branding into Tomorrow’s Employee Engagement

Employer BrandingCrystal Miller joins Rayanne to kick off a new 10-part series which addresses the impact Employer Branding has on Employee Engagement and, ultimately – the retention of quality talent – those employees who lead a company to success.

It is not surprising that Crystal Miller would be a part of this series with her ongoing work in a field that has seen explosive growth over the last several years. Crystal shares her expertise and invites listeners to understand the reality of poor employer branding and the cross-functional value of a concerted effort to implement or improve employer branding initiatives.

 

Ms. Miller is the CEO and Principal Brand Strategist of Branded Strategies, founded in 2012.  Branded Strategies helps organizations create, reengineer and revitalize their recruitment & employer branding strategies to achieve their Talent Attraction & Acquisition goals, with special focus on Recruitment Marketing, Digital Strategy, Candidate Behaviors/Consumer Psychology, and the continuation of Employment Branding through Workforce Marketing & Social Collaboration. Ms. Miller also serves as an advisor and external analyst to numerous corporate and government clients in the areas of HR and talent attraction technology.

Additionally, Ms. Miller is a Co-Host and part of the DriveThru HR Team, a daily, live podcast about HR and the People who work in it.

In this episode:

  • The Positive or Negative Impact of Employer Branding
  • The connection between employer branding > employee engagement > employee happiness > retention > company success
  • The Value of Building a Personal Brand
  • Consumer vs. Employer Brand
  • 2016 – Will we still be talking about this?

On Twitter…

@TheOneCrystal
@Ray_anne
@HRLatte
and @intrepid_NOW

*Click here for past Episodes 1-66

HRLatte is made possible by:

Dovetail Software logoDovetail Software delivers web-based solutions & help desk programs that enable organizations to reduce administrative & support costs, diagnose & resolve complex business problems, and increase efficiency, while improving support.

Rayanne Thorn loves hosting talk radio and continues to hone this craft in every way possible by creating and hosting several educational and promotional radio shows, hosting & moderating webinars and podcasts, as well as a featured host on intrepidNOW’s Trade Show Radio.

For more information about how you can use online radio or podcasting to educate your target audience or customer, compliment your marketing efforts, and grow your brand recognition, feel free to message Rayanne on Twitter, LinkedIn, or via email at rayanne@intrepidNOW.com.

Additionally, if you’d like to have streaming radio to drive traffic to your booth at an exhibition, trade show, or conference – please connect with Rayanne!

 

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Rayanne Thorn
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Rayanne Thorn works in hiring, strategy, marketing, and business development with technology companies and has held several high-level positions in the HR and recruiting technology space. She is the VP of Marketing at Dovetail Software and has been responsible for employment branding, hiring, employee engagement, employee retention, branding, marketing, sales, and partnership strategies in the past with TalentBrowser, Technomedia, Evenbase, Jobsite.com, Broadbean Technology, and Select University Technologies, Inc. Earlier in her career, Thorn served as a business and search consultant, as well as an executive third-party and corporate recruiter. She has a Bachelor’s in Business – Organizational Development and Strategic Marketing from Vanguard University of Southern California.

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One thought on “HR Latte: Employer Branding Matters with Crystal Miller”

  1. Adam Seabrook

    Interesting discussion on how employer and customer branding are aligned. When employees are unhappy it will inevitably create a negative customer experience.

    Was it delta?

    Millenials are definitely causing problems with startups. I saw some data the other day that said the average tenure at Google is a little more than a year. Crazy

    Keep up the good work!

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