Wednesday 22 March 2023
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Employee Enagement is an Outcome – Mike Cooke

LIVE from Las Vegas, at #HRTechConf, we were joined by Mike Cooke, Chairman & CEO of Brandon Hall Group

Mike CookeA little more about Mike Cooke:

– 20+ years in the Training & Software Industries

– 10 years as an Analyst

– Brandon Hall Group is 22 years old, acquired the company 5 years ago

Employee Enagement is an outcome – Mike Cooke

1. Help clients keep sustaining & give them a competitive advantage

2. Key Trend: Partnerships – more collaboration among providers, driven by the HR Tech Buyer

3. Product vs. Outcome: engagement is an outcome

4. Employee engagement is at an all-time low, somewhere around 17%

5. Still a great deal of talk about Talent Acquisition, but we need to be far more concerned with retention 

“Many companies are very aware of the engagmenet factor, but they have to keep in mind that, “If we do this right – engagement will come .” – Mike Cooke, CEO of Brandon Hall Group

You can find Mike on Twitter here!


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Your hosts, direct from Las Vegas!

RAYANNE THORN works in hiring, strategy, marketing, and business development with tech start-up companies and has held several high-level positions in the HR and recruiting technology space. She has been responsible for hiring, branding, marketing, sales, and partnership strategies.

In addition to her professional experience, Thorn is an accomplished blogger, sharing her thoughts on business today, leadership, industry expertise and how they often intersect with life and as a job search contributor for Huffington Post. A widely-sought after public speaker, she has shared her insight at numerous business and HR/recruiting industry conferences and events.

TODD SCHNICK is a recovering national political operative (a claim to fame is that Chris Matthews predicted he would go to jail during the 2000 Florida Recount), was an aide to a congressman, ran several state party organizations, and managed campaigns from governor to city council.

Now, Todd is a marketing, content, and media strategist, media host + producer, distance runner, and makes his home in Brookhaven, GA (Metro Atlanta). He has written five books, and has been named a Top Sales + Marketing Influencer and Blogger.


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Rayanne Thorn
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Rayanne Thorn works in hiring, strategy, marketing, and business development with technology companies and has held several high-level positions in the HR and recruiting technology space. She is the VP of Marketing at Dovetail Software and has been responsible for employment branding, hiring, employee engagement, employee retention, branding, marketing, sales, and partnership strategies in the past with TalentBrowser, Technomedia, Evenbase,, Broadbean Technology, and Select University Technologies, Inc. Earlier in her career, Thorn served as a business and search consultant, as well as an executive third-party and corporate recruiter. She has a Bachelor’s in Business – Organizational Development and Strategic Marketing from Vanguard University of Southern California.