Wednesday 1 February 2023
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#31for2016: Do you know how to generate NEW business opportunities?

Question #10: Do you know how to generate NEW business opportunities?

Do you know how to generate NEW business opportunities?

[What is this series?]

If you haven’t already, it’s time to start thinking deeply about your business in 2016. Here is one of 31 hard questions I am asking myself as I think about and prepare my company and my work for the coming year.

This is not the “end all, be all” list of business questions that you should rely on. These are the questions important to MY business. These are the hard questions I am asking MYSELF.

Naturally, many of these will have value for you to think about too. And in the comments below, let me know what other hard questions you are asking yourself, looking ahead to 2016. Now, let’s get to it:

Question #10: Do you know how to generate NEW business opportunities?

Hey, I think it is great if you get a lot of referrals for new business, or if word-of-mouth is a source of new business opportunities.

But there will come a time in business when that spigot, for whatever reason, will run dry. Even if temporarily.

Do you know how to generate NEW business opportunities?

I am surprised how many people struggle with this. And no, to be honest with you, I am not talking about cold calling the phone book.

You have to know how to drive new business opportunities, without relying on external forces. This is a critical skill to learn, if you don’t know how to do it.

And look, you cannot call buddies and ask for help. You cannot call friends and ask for a favor. You cannot thumb through the rolodex, or scroll down the list of LinkedIn connections, and hope someone you know has interest.

I am talking about new. Fresh. No existing relationship. None.

Can you create new business opportunities out of thin air? Tomorrow? Do you have the mechanism in place to identify new opportunities without any help?

This is a skill that EVERYONE in business needs to have. I think about the salesmen from Glengarry Glen Ross, and how they HAD TO HAVE the new leads from management.


Not going to cut it in the modern business world. You have to generate magic out of thin air. And do it tomorrow.

If this is currently NOT YOU, 2016 had better be dedicated to learning how to do this. Your survival depends on it.




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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.