Tuesday 30 May 2023
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Denny Dotson: Moving the KPIs with internal communication

Far too many in management fail to properly communicate with their shop floor people. But when they do, it is quite amazing to see those key performance indicators move! Today, we discuss this issue in Episode 6, with my co-host, Louise Dickmeyer!

PDP Solutions, Louise Dickmeyer, intrepidNOW

Today’s Guest: Denny Dotson, Chairman, The Dotson Company.

Today’s discussion guide:

1. Denny shares a story that motivated him to commit to pushing effective communication practices that ultimately got his organization well ahead of the curve. But the newfound commitment came as a result of a bad situation! And sadly, the scenario is all-to-common with today’s manufacturers.

2. Denny shares the effects he witnessed after they began to share production metrics with the shop floor. He was amazed.

Denny Dotson (left)

Denny Dotson (left)

3. Denny also discusses the types of metrics an organization ought to consider sharing as well.

4. Finally, Denny shares advise and wisdom for leaders who are uncomfortable communicating with their shop floor employees, from his own lessons-learned.

Also, Louise and I have a quick conversation summing up the series, where we discussed the pain points felt as a result of poor communication, the ROI of effective communication, the shift from process to people, getting back time, some new research that greatly impacts this space, and then how communication can move the KPIs.

Complete Series Outline

Episode 1: Intro – why does this matter? What are the results of NOT focusing on this? What are the pain points?

Episode 2: What is the ROI of owning your culture and better facilitating internal communications?

Episode 3: A necessary shift – From process to people.

Episode 4: Getting back time: How this focus actually saves time in the long run.

Episode 5: Survey Says: Are leaders willing to outsource internal communications?

Episode 6: How this drives business forward – Helping the entire organization understand how to move the KPIs.


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Louise Dickmeyer, intrepidNOWAbout the co-host, Louise Dickmeyer:

Louise is a member of the PDP ownership team, and was formerly President and CEO of the Minneapolis Regional Chamber of Commerce, member of Taylor Corporation Strategic Accounts group, and National Director of Marketing for Scholarship America. She is a 2013 Minnesota Business Magazine Real Power 50 Award Recipient, and has been recognized as The Business Journal (Minneapolis) Twin Cities’ 25 Most Influential Women, The Minneapolis Star Tribune’s – People to Watch. Dickmeyer is the author of two books, No Risk No Reward: Mergers of Membership Associations and Nonprofits, and, ENGAGE!: Essays on the Path to Higher Productivity through Effective Employee Communications. Dickmeyer holds a Bachelor degree from Minnesota State University, Mankato and a Master Degree from Regis University in Denver, Colorado.

This series made possible by:
PDP Solutions, intrepidNOW

Louise Dickmeyer, PDP Solutions, intrepidNOW


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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.