In Episode 5, we learn how to “chunk the hard stuff,” sharing several frameworks that enable you to simplify the complex. We have lots of ideas and concepts, but our brain can only handle so much at any given time. But how do you actually take all these ideas, and organize (chunk) them in a way that can be understood and actionable?
Welcome to SliceRadio! Helping you slice through the noise, and to better connect with the people most important to your business. According to SLICE host Michael Taylor: “We all need two things to be successful in this world: 1. other people and 2. The ability to connect with them.” SLICE is about helping you nail #2 by communicating with power and clarity anywhere you need to make things happen.
1. We get a refresher from Michael about why chunking matter, how the brain can only handle so much information, just a few chunks… In other words, our brain works best when it clusters meaningful ideas around three to five impactful chunks…
2. Mind-mapping is a critical tool used to chunk data and “too much” information. Step 1 is to vomit every idea and notion you have onto the wall. Step 2 is finding connections. Once everything is on the table, only then can you see where some of these seemingly disparate ideas connect. Step 3 is to put ideas into three to five groupings, and then you see how they interrelate. Step 4 is to visually see the ideas/concepts that don’t fit it, and then you can vote them off the island. This is just as important as the chunking process. Once all the useless stuff is gone, then Step 5 is relooking at what’s left, and consider if your initial chunking is sufficient, or if it needs another pass…
3. A second framework to utilize is what Michael calls a Boil-Down Session. This is a four step process, which is simply asking four critical questions:
Step 1 – What is the BIG IDEA?
Step 2 – Why do I/we care?
Step 3 – HOW am I/are we going to do this?
Step 4 – WHAT do they need to hear?
If you can answer these four questions, you thus make a communication worth hearing, worth listening to, worth taking action on…
4. Finally, time for the “Weasel of the Week!”
About your co-host, Michael Taylor:
Michael Taylor learned a few big things from his 20 years of simplifying heinously complicated businesses…so he started SimpleMind, a strategic marketing firm that helps companies with complex offerings translate their value.
Michael led strategic marketing teams for over 100 companies growing his award winning marketing agency to serving fortune 500 clients in 12 cities and 6 countries until selling an equity stake of his company to a large consulting company in 2005.
This series is made possible by:
SimpleMind helps companies and leaders convey complex ideas with force and clarity. The harder your offerings are to explain, understand, or sell, the more value we bring.
We are communication experts, designers, facilitators, writers and digital specialists. We’ll help you deliver your story and ideas with force consistently, in your sales presentations, through your website, through social channels, and in your electronic and print materials.
Over 100 of the world’s top companies have relied on SimpleMind to energize customers, new markets, and teams through improved communications.
He is a former marketing strategist, national political operative, and lobbyist.
Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.