Chris Sullens: How can small businesses level the playing field?

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Joined today in studio by Chris Sullens, CEO of WorkWave: WorkWave™ provides intuitive cloud-based field service & fleet management solutions that help organizations with a mobile workforce transform their business.

Discussion guide from my conversation with Chris Sullens:

Tapping into the psychology of the new consumer, do small businesses stand a chance against enterprise-level companies to provide the on-demand experience that consumers have come to expect?

What kinds of things can field service and “last mile” delivery companies do to level the playing field?

How does streamlining process help small business owners? How can they use data to increase customer service levels?

How important are online service reviews from customers for small businesses?

In regards to WorkWave, how are you keeping your technology relevant for customers and continuing to grow?

About Chris Sullens:

Chris is responsible for all aspects of the business including sales, marketing, corporate development, customer service and administration. Chris joined WorkWave as Chief Financial Officer in January of 2008 and was promoted to President and Chief Executive Officer in December of 2008. He was formerly with ServiceMaster, where he held a variety of marketing and sales roles within the company and its home service brands. Most recently, he led the online marketing efforts and retail partnerships for all of ServiceMaster’s brands as Corporate Vice President of Internet Marketing and Retail Initiatives.

Prior to ServiceMaster, Chris held senior executive roles with OurHouse.com, a leading Internet e-commerce company; Applied Value and PRTM, management consulting firms; and Alcatel Lucent, a leader in the telecommunications equipment industry. Chris has a B.S. in Mechanical Engineering from Virginia Tech and an M.B.A. with Honors in finance, strategy and entrepreneurship from the University of Chicago Booth School of Business.

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Todd Schnick

Business Editor at The intrepidNOW Network

Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer.

He is a former marketing strategist, national political operative, and lobbyist.

Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.

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