Tuesday 9 August 2022
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Scott Jordan: Promote with Passion

Scott JordanIt was our pleasure to welcome Scott Jordan, CEO of SCOTTeVEST to Intrepid Business!  Scott recently joined us to discuss her book, Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter Who Created A $50 Million Pocket Empire , which gives raw and unapologetic access to Scott’s journey as “passionate promoter” of the $50 Million empire and army of fellow passionate promoters that he has built over the last 13 years.

We discuss the following with Scott on this episode:

1) We get started with asking Scott what he meant by the following on page 2 of Pocket Man ” We are going to turn the media world upside down, shake it and see what falls out of it’s pockets. You will learn lots of ways to promote yourself and your business, if you have the fire.”

2) Scott shares his best advice on getting people to act on their big idea(s).

3) On creating content, Scott tells us that now one is going to be more passionate that you about your business and in Pocket Man he says “One think that I learned immediately after forming SCOTTeVEST: everyone thinks they have nothing at all to talk about.  That one misguided belief is what has held back every company that falls short on promotion …”

4) Passion is the key.  You will be more successful once you find and follow your passion. Scott tells us why he is the CEO of SCOTTeVEST vs. a lawyer or a salesman for cemetery plots.

5) Scott shares lessons from participating on The Shark Tank, most importantly, “stand your ground.”

6) Although not originally a reason for writing the book, Scott hopes that it can help other entrepreneurs.  “It would be awesome if the book inspires people to get off their butts and move their big idea forward!”

7) Scott makes no bones about his reason for writing Pocket Man. “I wrote the book solely to do a book tour to get the word out about SCOTTeVEST. I really want to be on Stephen Colbert’s show.”



Book Details

Pocket Man: The Unauthorized Autobiography of a Passionate, Personal Promoter Who Created A $50 Million Pocket Empire  by Scott Jordan with Thom O’Leary, Published by Create Space Nov. 5, 2014; Trade Paper, 234 pages, $15.99; ISBN:  978-0692315590 (Also available in Kindle),

Pocket Man takes us through not only what really happens on Shark Tank but also in real life, as a passionate promoter whose entrepreneurial spirit carried him all the way to the bank.

With humor, candor, and vision, the eccentric entrepreneur’s book reveals:

  • Why micromanaging isn’t all that bad
  • How he took an obvious idea, coupled with a need, and turned it into a $50 million company without utilizing OPM
  • What’s next for wearable tech and outfitting for next-generation devices
  • Why Scott didn’t take the deal on Shark Tank
  • The role Apple co-founder Steve Wozniak and founder and CEO of The North Face, Hal Klopp, are playing in his pocket empire

This book, filled with deep-pocketed ideas, is a call to all would-be entrepreneurs, current business owners, people who are stuck in their 9-to-5 jobs and anyone who feels like they’re not getting everything out of life that they could.




Nearly three decades ago, Jordan was in a dead-end job. Literally. His father’s cemetery business offered him a chance, after college, to sell burial plots. After struggling to make a single sale after months at it, he moved on to different careers and jobs that were equally unfulfilling, including being a lawyer. He made the leap to entrepreneur by following through on an idea that was ripe for its time in the year 2000 – developing clothing so people can wear or carry their electronic devices. Wearable tech. Simple yet significant, his inventive product has yielded $50 million in revenue. INC magazine and others have recognized his cutting-edge company to be one of the fastest-growing companies in America.

Be sure to get more information about Scott Jordan and SCOTTeVEST here:



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Joe Lavelle
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JOE LAVELLE is a Healthcare Management and Technology Consultant with a record of successfully meeting the business and technology challenges of diverse organizations including health plans, health delivery networks, and health care companies for 25 years. Joe worked his way up through Cap Gemini and Andersen Consulting to the partner/VP level of at First Consulting Group, Technology Solutions Group and Santa Rosa Consulting. After running his own company, Results First Consulting, for 12 years Joe Co-Founded intrepidNow with Todd Schnick to create incredible content to dramatically improve the sales and marketing efforts of their clients.