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Saturday 19 September 2020
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Mark Schaefer: Cracking the content code

A pleasure to welcome back Mark Schaefer to the show! Mark is a college educator, consultant, speaker, and best-selling author of five books. He joins me today to discuss his latest book, The Content Code: Six Essential Strategies to Ignite your Content, your Marketing, and your Business.

Todd Schnick, Mark Schaeffer, intrepidNOW

Our guest, Mark Schaefer

Notes from today’s discussion:

1. “This is the marketer’s Book of Hope!”

2. You need to break through the wall of information density.

3. The psychology of sharing, and why sharability matters. And how you do it…

4. Three reason’s people share content. Trust me, you only know two of them…

5. The connection between brand and content transmission.

6. “Content is not the finish line. Content is the starting line.”

7. “We are in the most difficult time to be in marketing. But also the most exciting.”

8. It is not about likes, followers, and pageviews: it is about transmission.

9. Successful content marketing has (virtually) nothing to do with content.

10. When executing a content strategy, you need to think about “the human way.”

11. “Content marketing is not about paying for advertising and SEO. It is about people-2-people.”

About Mark W. Schaefer

Mark is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including “The Tao of Twitter” (the best-selling book on Twitter in the world) and “Return On Influence”,which was named one of the top business titles of the year by the American Library Association. His 2014 title, “Social Media Explained” has been used as part of the course curriculum for many top universities. His latest book, “The Content Code” was recently introduced at South by Southwest where Mark was a presenter for the 3 year in a row. You can learn more about Mark Schaefer here.

You can find Mark’s latest book below:
The Content Code: Six essential strategies to ignite your content, your marketing, and your business

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Co-founder of the intrepidNOW Media Network, Todd Schnick is a media + business strategist and talk show host + producer. He is a former marketing strategist, national political operative, and lobbyist. Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.


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