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Joined in studio today by my friend and colleague Jim Keenan. Keenan is CEO/President/Chief Antagonizer of A Sales Guy Inc., and the author of a new book called Not Taught: What It Takes To Be Successful in the 21st Century That Nobody’s Teaching You.
[From Amazon: The 21st Century has ushered in the information age, and with it a new set of rules for success. Not Taught shares how the rules of 20th century and the industrial age no longer work and that if you want to be successful you must learn the new rules of success.]
Today’s notes and discussion guide: What it takes to be successful:
[Editor’s note: A TON of wicked, cool stuff in this book. Here are just a sampling of the bits we discussed on the show:]
1. Why you need to focus on BRAND YOU.
2. It’s not just about accepting change. You have to CREATE CHANGE.
3. Are we actually doing the deep thinking we need to be doing to be successful? [The answer is NO…]
4. Do we understand the difference between EXPERTISE and EXPERIENCE? [Hint: We are focusing on the wrong thing…]
5. Are you HAPPY? [Most of us aren’t. And that’s why we are NOT succeeding…]
Get Keenan’s new book!
Not Taught: What It Takes to be Successful in the 21st Century that Nobody’s Teaching You
About Jim Keenan:
Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonizer. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and let’s nothing or no one go unnoticed.
Father of 3 crazy girls, PSIA Certified Level 2 ski instructor (see, more coaching) and avid Boston Sports fan, Keenan keeps crazy busy when he’s not focus on A Sales Guy.
Awards and accolades, if you’re into that kinda thing; Keenan has been named one the Top 30 Social Sellers in the World. He’ was named one of the Top 50 Most Influential Sales and Marketing People by Top Sales World Magazine in 2012, and 2013. He has been cited in the Harvard Business Journal and was recently cited in the Huffington Post for his social selling expertise. You can say Keenan gets around.
He is a former marketing strategist, national political operative, and lobbyist.
Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.
