WHO: Philip Krim
WHAT: CEO + Co-Founder
WHERE: Casper (link)
“Why lie awake on a mattress for 10 minutes when you can try one for 100 days?”
NOTES FROM TODAY’S DISCUSSION
Building the right team for your startup.
How to seek out and present your idea to investors.
Perks and challenges of taking on an established industry (in this case, the $13B mattress industry).
How e-commerce startups are changing the way we think about brands and what we buy.
The importance of a great customer experience. “100 nights, hassle-free trial!”
“Acutely focused on the little details…”
Do people know how important it is to invest in good, sound sleep?
A serial entrepreneur, Philip Krim started his first company out his dorm room at the University of Texas over a decade ago. As an early e-commerce executive, Philip has been focused on the evolving consumer shopping trends — both online and off — in a number of different verticals throughout his career. In 2014, he co-founded Casper, a sleep startup that launched with an outrageously comfortable mattress. Its direct-to-consumer model has been praised for disrupting the mattress industry, and its universally comfortable design has been critically acclaimed.
He is a former marketing strategist, national political operative, and lobbyist.
Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.