Welcome to Episode 2 of SLICERadio! Helping you slice through the noise, and to better connect with the people most important to your business. According to SLICE host Michael Taylor: “We all need two things to be successful in this world: 1. other people and 2. The ability to connect with them.” SLICE is about helping you nail #2 by communicating with power and clarity anywhere you need to make things happen.
In Episode 2, we learn how to think big and talk simple, that the more complex an idea you need to present, the more simply that idea needs to be communicated.
1. The more complex an idea, the more simple it needs to be presented. This is easier said than done: how do you start? It’s about movement, gravity, and actions to take…
2. The phenomenon that the higher up in an organization you go, the more simple the language becomes. Why does this happen? How do we allow this to happen in our organization? Culture, accountability, and lack of confidence are certainly factors. If your language is vague, there is really no way to be help accountable to something no one understands…
3. Have something meaningful to communicate. We often communicate things we don’t really need to say. You need to clearly understand what you want to happen, and then only says things that help achieve that action.
About your co-host, Michael Taylor:
Michael Taylor learned a few big things from his 20 years of simplifying heinously complicated businesses…so he started SimpleMind, a strategic marketing firm that helps companies with complex offerings translate their value.
Michael led strategic marketing teams for over 100 companies growing his award winning marketing agency to serving fortune 500 clients in 12 cities and 6 countries until selling an equity stake of his company to a large consulting company in 2005.
This series is made possible by:
SimpleMind helps companies and leaders convey complex ideas with force and clarity. The harder your offerings are to explain, understand, or sell, the more value we bring.
We are communication experts, designers, facilitators, writers and digital specialists. We’ll help you deliver your story and ideas with force consistently, in your sales presentations, through your website, through social channels, and in your electronic and print materials.
Over 100 of the world’s top companies have relied on SimpleMind to energize customers, new markets, and teams through improved communications.
He is a former marketing strategist, national political operative, and lobbyist.
Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.