Whether you realize it or not, it is likely your organizations’s internal communications are lacking. Today, we kick off the inaugural series about how to turn that all around. I am joined in setting the table on what this series is all about with my co-host, Louise Dickmeyer. Let’s get started!
1. What are the issues? Employee engagement is at an all-time low, greater pressure to retain valuable talent, the war on talent has never been more competitive, skilled workers average age is in the upper 50’s, baby boomers are retiring, and it is hard to keep millennials around…
2. What are the symptoms of poor internal communications? Cannot effectively communicate the mission of the company; a rampant rumor mill; poor performance, and lots of internal confusion…
3. “Your communications have to be disciplined…”
4. Can you actually “measure the impact of communications?” In other words…did your message get heard?
5. What are the key economic realities that are forcing our hand to taking internal communications more seriously than before?
6. “Your younger people still aren’t thinking about a long-term career in manufacturing….”
7. Improved internal communications impacts both your ability to keep talent, but also to RECRUIT new talent…
8. Do you understand the true reality of your millennial employees?
9. “Your new employee is ALREADY thinking about their next gig…”
10. What are the key pain points to poor communications: high turnover; employee engagement is very low; a negative impact on safety;
11. Recruitment and retention efforts are up to snuff to deal with the modern way of the talent game.
12. “A majority of your people are NOT going above and beyond…”
13. How do we begin to turn this all around? Are you making effective use of the communications tools around you?
Complete Series Outline
Episode 1: Intro – why does this matter? What are the results of NOT focusing on this? What are the pain points?
Episode 2: What is the ROI of owning your culture and better facilitating internal communications?
Episode 3: A necessary shift – From process to people.
Episode 4: Getting back time: How this focus actually saves time in the long run.
Episode 5: How the technology can work (not complicated, easy to integrate with CRM, easy to implement/train).
Episode 6: How this drives business forward – Helping the entire organization understand how to move the KPIs.
Louise is a member of the PDP ownership team, and was formerly President and CEO of the Minneapolis Regional Chamber of Commerce, member of Taylor Corporation Strategic Accounts group, and National Director of Marketing for Scholarship America. She is a 2013 Minnesota Business Magazine Real Power 50 Award Recipient, and has been recognized as The Business Journal (Minneapolis) Twin Cities’ 25 Most Influential Women, The Minneapolis Star Tribune’s – People to Watch. Dickmeyer is the author of two books, No Risk No Reward: Mergers of Membership Associations and Nonprofits, and, ENGAGE!: Essays on the Path to Higher Productivity through Effective Employee Communications. Dickmeyer holds a Bachelor degree from Minnesota State University, Mankato and a Master Degree from Regis University in Denver, Colorado.
He is a former marketing strategist, national political operative, and lobbyist.
Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.