A thought-provoking conversation, today I am joined by Robert Tercek. Robert is the author of a new book called Vaporized: Solid strategies for success in a dematerialized world.
About today’s guest: Robert invents the digital future. He has launched satellite TV networks, the first video on mobile phones, multimedia games, and live interactive learning programs. He provides strategic insight to Turner Broadcasting, InterPublic Group, PBS, and other firms. He previously served in executive leadership at MTV, Sony Pictures Entertainment, and most recently as President of Digital Media at OWN: The Oprah Winfrey Network.
Today’s Key Takeaways:
Define what is meant by vaporized?
Can you talk about some of the hottest new businesses – like Uber and Airbnb? In what ways do they represent the wave of the future? What lessons can other companies draw from them? How can businesses know if their hot new idea will turn them into the next Uber?
More and more is happening with robotics and artificial intelligence. Are robots going to take our jobs? What are some of the things robots can do now that people may not know about?
In this increasingly robotic world, what kinds of jobs will remain for humans? How can we keep ourselves relevant?
What about retail? Will all shopping be online in the future, or is there a place for physical stores?
What are the biggest mistakes established companies are making in the face of increasing vaporization?
What are some questions businesses should be asking themselves so that they can navigate this transformation successfully?
Get a copy of Robert’s book here:
Vaporized: Solid Strategies for Success in a Dematerialized World
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He is a former marketing strategist, national political operative, and lobbyist.
Todd has published five books, writes a business + lifestyle column, is a distance runner, and lives in Chicago with his wife Stephanie + family.